Apple Event Highlights from the September 12 event

The annual Apple event kicked off today and it was the usual dog and pony show we’ve come to expect from Apple. If you didn’t have 2 hours to watch the keynote, we’ve pulled out the quick highlights for you.

The Beginning

The event started by unveiling the new Steve Jobs theater. Unless you are in love with buildings, you probably don’t care and were bored. Next they talked about Apple Stores. Again, ho-hum. The only thing interesting from this bit was that Apple wants you to now call them “Town Squares”. #NotGoingToHappen

Apple Watch

Finally the real meat started with the Apple Watch. They briefly talked about Watch OS 4, which was mostly a recap. The main focus here was on the heart rate features. The big take away is that it’s a free update for everyone on September 19th.

Then they introduced the Apple Watch Series 3. Here are the big takeaways:

Now includes cellular service
It uses your same phone number
You can make calls, text, use maps, etc.., all without being near your phone.
If you have Apple Music and AirPods, you can stream music without your phone.
New dual core CPU, 70% faster
Siri can now talk on the Apple watch
The cellular Antenna is worked around the glass display, meaning no antenna protrudes
Has in integrated sim
Same size as the Series 2
New band and colors
Price: Series 3: $399 • Non Cellular Series 3: $329 • Series 1: $249

Apple TV

Now with 4k and HDR Support
The UI has been redone
Uses the A10x chip (vs A8 chip of the previous ten)
4k Movies the same price as HD
Free 4k updates to HD movies you own
There was a game demo, if that’s your thing
Pre-order 9/15, Ships 9/22
Price: $179 for 32gb Apple TV 4k

iPhone 8

Front and back are glass
Claimed to be the “Most durable glass ever in a smart phone”
4.7″ and 5.5″ (for the Plus) Retina HD displays
True Tone Color accuracy
Stereo Speakers
A11 Bionic Chip
New Apple GPU, 30% faster than the A10
12MP Camera with all new sensor and optical image stabilization
New video capture features, 4k recording at 60fps, 1080p at 240fps slow-mo
New Augmented Reality features
LTE-Advanced, Bluetooth 5.0
Wireless charging supporting Qi wireless standard
Pre-order 9/15, ships 9/22
Price: 64gb $699, $799 for the Plus

iPhone X

Billed as their “one more thing”, it’s the 10th anniversary iPhone

Front and back glass, almost entirely screen
Silver and Space grey
Super Retina Display, HDR OLED Technology, Dolby Vision support
5.8 inches, 2436×1125 resolution
Water and Dust Resistant
No Home Button
Swipe up to go home
Side button can trigger Siri (or Hey Siri)
Face ID replaces Touch ID
Can recognize your face in the dark or light. 1,000,000 chance of a false positive
Can recognize changes to your face and outfit
A11 CPU
Apple’s first ever Neural Engine
FACE ID Works with apple pay
Spent time talking about Animojis
Dual Cameras on the back
Battery 2 more hours than iPhone 7
Wireless charging
Pre-order 10/27, ships 11/3
Price: $999, 64gb